As a former professional boxer, boxing has been at the centre of my life for dedication The discipline, direction and pursuit of excellence that shaped my career in the ring, now drive everything I do outside of it.

Today I run a private one-to-one boxing and personal training studio. Helping clients achieve their fitness, performance and lifestyles goals through tailored coaching and authentic boxing expertise.

Building on that foundation, I have expanded my vision into the luxury boxing retail space. Creating an exclusive boutique showroom dedicated to supplying the finest boxing equipment and apparel available.

The idea came from designing a new way of shopping experience to a more personal and luxury way of shopping. The boxing showroom wasn't built or designed on a standard high street look but designed to feel controlled, not rushed, not crowded, not urgent.

When choosing the best brands in boxing gloves, fitness apparel and sweetwear, it becomes a way of life. Because Luxury is not trying to say "Everyone wants this" it's trying to say "Not everyone gets access."

I selected only a hand full of brands with great vision, love of the sport, their passion and their story.

After three and half decades in the sport as an ex pro boxer to now becoming a professional trainer. I have learned that mass brands optimise for traffic, luxury brands for atmosphere and exclusivity.

We at Premier Performance Training belong in the latter.

"FIGHT NOT TO WIN BUT TO AVOID LOOSING"